The "twofer" ticket, a great bottle of wine, a free CD and "dinneron us" have become part of the cultural lingo in Chicago, asperforming arts groups try to offset poor ticket sales with newmarketing techniques.
"Special promotions such as dinner packages and even freecompact discs of the person or group performing" have helped increasesales, which sunk by 25 percent compared with last year, said SusanLipman, executive director of Performing Arts Chicago.
Even the Chicago Symphony Orchestra has suffered a 3 percentdecline in sales.
To attract audiences earlier in the season, Performing ArtsChicago cut ticket prices 15 percent.
This month, …
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